CLAIMS

Medical Claims: state, suggest or imply that a food can treat or cure a disease or symptoms of a disease and in Europe are not permitted for food and drink products unless they have a licence.

Nutrient Claims: state, suggest or imply that the product contains or has high or low levels of specific nutrients

Health Claims: state, suggest or imply that a product is in some way beneficial to health.

Cosmetic claims: state, suggest or imply that a product is in some way beneficial to appearance

ADVANTAGES:

Pleasant to chew

Innovative brand extensions

Quick time-to-market

Wide choice of ingredients

Suitable for heat sensitive functional ingredients