Privacy & Cookies policy
The data controller
The data controller of such processing is Gum Base Company S.p.A. ("Gum Base"), a company belonging to the PERFETTI VAN MELLE GROUP (“PVM GROUP”) with registered office in Via Nerviano n. 25 Lainate (MI).
Kinds of personal data processedNavigation data
The computer-based systems and the software procedures involved in the working of this website, in the course of their normal service, come into possession of some personal information, the transmission of which is implied in the use of the protocols of Internet communication. This information is not collected to be associated to any identified people, but, through processes and associations with data owned by third parties, by its own nature might lead to the identification of users. In this category of data are included the IP addresses or the names stored in the domain of the computers used by those who access the website, the addresses in notation URI (Uniform Resource Identifier) of the required resources, the time of the request, the method used to forward the request to the server, the size of the file received in reply, the digit code showing the state of the reply given by the server (good, error, etc…) and other parameters connected with the operating system and the structure and conditions of the user’s computer. This data is used only to get anonymous statistical information about the use of the website and to check its correct performance and is deleted immediately after processing. The data might be used to investigate responsibilities, should there be any data processing offences against the website.
We may collect personal data. Personal data means information from which you can be personally identified. Typically, this includes your name, street address, screen name, email address, telephone number and credit card information. We may collect data provided by users only in order to reply to questions raised and such data will be treated according to this policy and the applicable laws.
Data voluntarily provided by the user
Purpose of the processing
You decide voluntarily if you want to provide us with your personal data. In some cases personal data are required to be able to perform certain functions. Throughout the website, you may be asked to provide personal data so that you can register for prize draws or competitions, receive information or mailings, fill out a survey or make a comment or enquiry. In those cases Gum Base uses a pop-up screen with information about the processing of personal data and a thickbox to obtain consent. Please be assured that Gum Base will not collect any personal data unless you provide this information voluntarily. Your personal data is used by Gum Base for the purpose of which it was collected (e.g. to respond your enquiry, enter you in a competition or to send you a sample). It may also be used by us to improve our products and websites, and to contact you regarding other products and services which may be of interest to you (including those we may offer jointly with other companies). We may also share it with or pass it to other companies in the Perfetti Van Melle Group and third parties which directly support Gum Base’s activities and website development. We may supplement the information that you provided us with other information we hold or that we receive from third parties. We do this for marketing purposes to provide more targeted products and services to meet your needs.
It is important to know that the personal data is processed in accordance with the applicable data protection laws. Personal data is processed by Gum Base or by a data Processor who is directly appointed by Gum Base, only for no longer than is necessary for the purposes for which the data were collected or subsequently processed. Specific security procedures are kept to prevent the risk of their destruction or loss, whether by accident or not, of unauthorized access to the data or of processing operations that are either unlawful or inconsistent with the purposes for which the data have been collected. In accordance with the law, Gum Base has, in accordance with the main international standards, also taken further security measures to minimize risks regarding the confidentiality, integrity and availability of the personal data collected and processed.
Sharing, communication and dissemination of data
The data we collect may be transferred or communicated to other companies in the Perfetti Van Melle Group and third parties which directly support Gum Base’s activities and website development. At times, Gum Base retains third parties to process and analyse the data. Apart from the said cases, data will not be disclosed nor given to anybody unless this is in compliance with contractual and legal obligations or users have given their consent. Gum Base and its third party data Processors will transfer and process your personal data taking the appropriate measures to maintain security of the personal.
Data subject's rights
Gum Base informs the user that he/she has right to request access to and rectification or erasure of his/her personal data, or restriction or objection to processing, as well as the right to data portability or to withdraw the consent given by addressing to Gum Base a written communication to Lainate (MI), via Nerviano n. 25 or by sending an email to email@example.com to the attention of the Data Protection Officer, always providing a copy of the identification document or any other document proving it. Gum Base reserves itself the right to verify at any time the truthfulness of the personal data provided by the Participant, as well as the ages and identity of the winners before proceeding with the delivery of the prizes.
The websites may use web analytics tools, such as Google Analytics and/or Unica, to track your interactions with a site and to store information, such as what time you visited it, whether you have visited it before and what site referred you to it. Website measurement statistics may be used to personalise your website experience, as well as to evaluate – anonymously and in aggregate – statistics on website activity. We use this information to measure the effectiveness of our web presence and to compile statistical reports. Where we use Google Analytics, we may share this information with Google to help Google improve its products and services. Neither we nor Google shall use (or authorise any third party to use) this tool to track or collect personal data about you or associate your personal information with Google Analytics data.
Some of the pages you visit may also collect information through the use of pixel tags (also called clear gifs) that may be shared with third parties which directly support Gum Base’s promotional activities and website development. For example, website usage information about visitors to our websites may be shared with our third party advertising agency to better target Internet banner advertisements on Gum Base websites. The information collected through the use of these pixel tags is not, however, personally identifiable, although it could be linked to your personal data.
Gum Base checks its own privacy and security policy regularly and, if necessary, reviews it in accordance with the amendments introduced by the law, the organization, or prompted by technological evolution. Any change to said policy will be posted on this page.